- a film magazine front cover, featuring the film;
- a poster for the film.
"Trailers consist of a series of selected shots from the film being advertised. Since the purpose of the trailer is to attract an audience to the film, these excerpts are usually drawn from the most exciting, funny or otherwise noteworthy parts of the film but in abbreviated form and usually without producing spoilers. For this purpose the scenes are not necessarily in the order in which they appear in the film." - http://en.wikipedia.org/wiki/Film_trailers
For the main task of my advanced portfolio, I am creating a teaser trailer for a new musical film. Once I have completed my main production I will also be producing the two ancillary products listed above. To develop my ideas, I have applied the 'LIIAR' model to the genre of film I am going to produce.
Language - The way that I present my film trailer will have a huge impact on how it will be received by my target audience. Modern film trailers use many conventional techniques in order to appeal to the chosen audience and to address them in the best possible way. The medium of film presents stories in a stereotypical format: Equilibrium, disruption, quest, followed by the resolution. The purpose of a film trailer is to introduce the audience to the story and captivate their interest without informing them of the resolution, therefore my own film trailer will take on this format.
Institution - The distribution of media changed has largely changed over the past couple of decades as a result of digitalization. The audience are no longer passive, but are actively involved in the way that they chose to consume the media. It is the role of the institution to distribute the text through digital media to the audience.
Ideology - The ideology behind film teaser trailers is to advertise and promote the featured film to a mass audience. In an effort to do this, the trailers conventionally include some details of the film story line to grab the audiences attention and arouse their curiosity. The genre of the film is also identifiable through the use of mise-en-scene. Film producers will usually try to appeal to their target audience by exposing them to the big name stars featured in the film. Some of the conventional features of film trailers include voice overs to inform the audience of the details of the story being described on screen, fast-paced montage editing and a dominant use of close-ups, to draw focus upon the stars of the film. Information that all film trailers conventionally include includes the date of release, production company logos, names of the actors, graphic captions and the film certificate.
Audience - The stereotypical audience for musicals is young females as they are typically more interested in the creative arts such as singing, dance and drama. However musicals can also be enjoyed by males who have similar interests. I believe that more modern musicals such as "Fame" are aimed at a younger audience, reflected by the actors in the film being of a similar age range. On the other hand there have been musicals recently released which can also be enjoyed by a more mature audience, such as "Mamma Mia". However because the style of my film trailer will be more comparable to films such as "Fame", my production will be targeted at a audience of young teenagers to young adults. Because my film is targeted at a younger audience, I can assume that the majority of them will be students, exposed to ideas such as competition and peer pressure. These are two themes which will highlighted through the characters in my trailer, therefore I believe that my audience will be able to identify themselves with the characters.
Representation -The genre of my film trailer is a contemporary musical, and therefore the issues and groups represented in my product must reflect this genre. Because the primary target audience for my product will be teenagers to young adults, I will choose actors of the same age to appear in the trailer. This will appeal to my target audience as they will be able to relate themselves to the people in my film. Each character will have their own individual persona, and I will reflect their individual qualities through speech and body language. For example I want to represent the fictional 'London Royal Academy of Dance and Drama' students as being snobbish and conceited, and therefore will ask actors playing these characters to give off these qualities through threatening body language and intimidating facial expressions. However I want to represent the 'Hull Amateur Theatre Group' as being almost substandard but more determined compared to the previous group. I will represent them in this way by showing numerous shots of them rehearsing their routines and supporting each other through this process, showing them united as a team with high moral values, making them more favourable characters to the 'London Royal Academy of Dance and Drama'.
Below is a summary of the conventional features which film trailers include:
- date of release
- production company logos
- names of actors/actresses
- synopsis of the storyline
- music/backing tracks
- director/producer names
- graphic captions
- certificate of the film
- voiceovers
- montage editing
- fast-paced editing
- linear narrative structure
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