To gather audience feedback on my film trailer, I transferred the second draft of my product onto a disc and played it to an unbiased audience, an AS Media Studies class. I devised a short questionnaire on "Microsoft Word" for each viewer to fill in, in which they were asked to score different aspects of my trailer such as quality lighting, framing, continuity and sound on a scale of 1 to 10, known as the Likert Scale. The class I showed it to are also all within the age range of my target audience, so their feedback gives me a good idea as to how my product would really appeal to a mass target audience. A clean copy of the questionnaire I created can be seen below:
Question 1: Use of lighting - average score 5.7
Question 2: Use of non-diegetic sound - average score 6.9
Question 3: Use of diegetic sound - average score 5.1
Question 4: Framing of shots - average score 6.7
Question 5: Level of continuity - average score 6.1
Question 6: Quality of footage - average score 5.7
Question 7: Use of graphic captions - average score 5.5
Question 8: Use of setting - average score 5.6
Question 9: How well do you feel you have learnt about the characters in my film? - average score 5.8
This feedback gives me a good indication of what areas of my film trailer I need to tweak and improve before the final deadline in two weeks time. The highest score (6.9) was awarded to the use of non-diegetic sound in my film trailer, for example the backing track and voiceovers. There are still some minor adjustments which I want to make to the volume of the backing track to make it sound more dramatic, but I now know that this area does not need the most work. The lowest score however was given to the use of diegetic sound in my trailer, for example the quality of the dialogue and the volume of it compared to the backing track. This tells me that this is an aspect of my film trailer I need to improve in order to gain the highest possible marks. A high average score (6.7) was given to the framing of my shots, and some students even awarded 10 points to this area. This tells me that this is one of the strongest areas of my trailer and I do not need to pay too much time to improving this as other areas need more work. Other areas I need to concentrate on include the use of graphic captions, which were given an average rating of 5.5. To improve these I am planning to add an effect to make them appear as if they come forward on the screen and increase in size, much like they conventionally do on professional film trailers. 18 out of 26 of my voters identified my film's genre as a musical, which tells me that my film trailer follows the conventions of musical trailers. However I must address the fact that some of the voters did not recognise these conventions and make them even more evident in my product.
Next I printed off a copy of my magazine cover and my poster ancillary texts, and devised a similar style of questionnaire for each product, again asking voters to score different features of my texts between 1 and 10, 1 being poor, 10 being excellent. I then went on to work out the average score awarded for each feature.
Audience Feedback on my Magazine Cover
12/18 of the voters were female
Question 1: The name of my magazine - average score 8.8
Question 2: Use of colour - average score 8.6
Question 3: Use of still images - 8.8
Question 4: Quality of the photographs - average score 8.7
Question 5: Use of plugs (e.g. competitions) - average score 8.6
Question 6: The layout - average score 9.1
Question 7: Use of other conventional features (e.g. barcode, price, issue number) - average score 8.7
17/18 of the voters could imagine my magazine cover being a professional product.
I was very pleased overall with the average scores awarded to the different features of my magazine cover. The highest average score (9.1) was given to the overall layout of my magazine, which, when I asked them, voters felt was well spaced out without looking bland and boring. High scores were also given to the name of my magazine and the feature photograph, so I know that these aspects of my cover are also successful in attracting my target audience. The lowest scores (8.6) were given to the use of colour on my magazine cover and the use of plugs. These scores however are not particularly low, but if I were to go back and improve my product these would be the areas I would concentrate on, perhaps adding more plugs to the cover or adding another bright colour to make the cover more eye-catching. All of the voters were between the ages of 17 and 19, therefore their scores give a good reflection on how my target audience would be likely to receive my product. 17 out of 18 of the voters also said that they could imagine my cover being a professional product, which tells me that I have achieved my aim of making my text look as much like a real, mainstream product as possible.
Audience feedback on my Film Poster
12/18 of the voters were female
Question 1: Use of a logo - average score 9
Question 2: Use of colour - average score 9.1
Question 3: Use of still images - average score 8.7
Question 4: Quality of the photographs - average score 8.8
Question 5: Use of a slogan - average score 8.4
Question 6: The layout - average score 9.4
18/18 of the voters could imagine my poster being a professional product.
I was also very happy with the audience feedback I gathered on my second ancillary text, a poster advertising my film. The highest score (9.4) was awarded, like with my magazine, to the overall layout of my product, which is a very important feature of film posters as they are often only seen for short time, for example on busses or bus shelters, so it is important that the poster is attractive without being too overwhelming. High scores were also given to the logo I have used on the poster (9/10) and the use of colour (9.1/10). The logo/film title was a particular feature which my audience research poll revealed was of real significance to my target audience, so it is good that this area has scored highly. The lowest score (8.4) was given to the slogan I have used throughout my products, "They have a dream to perform". Therefore if I was to improve my product, this would be the first feature I would change, perhaps using a shorter, punchier version on my poster, such as simply, "They have a dream", so that there isn't as much information to absorb in a short space of time. 18/18 of the voters also revealed they felt that my poster could be a professional product, which is very promising and tells me that my product achieves my aim of appealing to my target audience, and looking like a mainstream film poster.
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