After analysing other film posters and carrying out my audience research, I learnt that conventionally the most important features of film posters were the films logo and title, effective images/photographs and the pictures release date.
On my own film poster I decided to use four separate images of each of the main characters in my film. I then edited out the backgrounds of these images and placed each one in a separate coloured box. I adopted this style from the film poster for the 2007 film "Hairspray". I believe that this technique looks very effective on my product because it establishes an identity for each of the characters, as each is positioned in their own unique pose. The bright colours are also very eye-catching and I believe make my poster look very attractive. I also used a gradient effect on these colours, making them fade out from a white centre and gradually getting darker as they spread towards the edges of the box. I thought that this effect replicated a stage spotlight, iconic to films musical genre, and created a halo effect around the characters making them look dominating and of real importance. I also wanted the colours to represent the role of the character in the film, for example I chose to have the two girls against red and orange backgrounds as these colours connote danger and evil, and also reflect the girls' fiery, competitive natures. I placed the male on the far right against a blue background to reflect his strong masculine pose, and his determined nature in the film. The other male character however is much more reserved and less confident in my trailer, often seen needing the encouragement of his friend to stick with the competition. I therefore placed him against a green background to reflect his placid, more reserved nature.
I wanted the way the characters were represented in the photographs to reflect the film's title "Believe", so I positioned them in stances which made them appear strong and confident. I had the two male characters looking up and took the photos from a low angle to make them look dominating and in control, whilst I had the two girls holding strong, elegant dance poses, which also reflect the film's genre as a musical. Above the photographs I have chosen to show the names of each of the actors in my film in a bold white font so that they stand out against the brightly coloured backgrounds. I chose to show this information as conventionally the names of the main actors in the film are shown on most film posters, and on my poll some of the voters some of the voters revealed that they felt it was important to show this information of the product.
At the top of the page I have placed other information conventionally found on film posters. In a slightly smaller font compared to the other writing on the poster is the line "From Director Joanne Day". Because this text is small compared to the rest of the poster, I decided to present it in a black font so that it still stood out against the white paper. Underneath this piece of information is the slogan for my film, "They have a dream to perform". Using a slogan creates tangible links between all three of my media texts and allows the film to establish its own identity. I used a simple font for the slogan so that it would be easy to read, and also coloured it in a gold font. Using gold creates further links between my products because I used the same colours of my magazine front cover. The colour gold also connotes fame and richness, which reflect the main themes in my film. I used the same font and text colour on the line revealing the release date of my film, "January 2010", which ca be found in the conventional place at the bottom of the poster underneath my logo. Using the same fonts and colours gives my product a distinctive style and makes all of the elements come together harmoniously, rather than my product looking too busy and over-crowded.
Below my feature photographs I placed my film's unique logo. This logo is also used in my film trailer, so this creates a link between these two texts. The font is also coloured in gold, which creates stylistic links between my two print based ancillary texts. I wanted the logo to be one of the main focal points on my poster, so I enlarged to overlap the bottom section of my photographs. I also traced a thin white border around the logo so that my photos could still be visible underneath, yet the two elements were stylishly separated so that they stood out against each other.
At the very base of my poster I have also included conventional information such as the film's official website and a production company logo, both of which are also displayed at the end of my film trailer, creating further links between my products. This information is not the most important on the poster and I didn't want it to take the attention away from some of the more important features, so I chose to use a smaller, plain black font, so the information would be clear to read but not overpowering on the page.
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