Image source: http://www.visualhollywood.com/movies_2009/fame/posters/poster006.jpgTo learn more about the conventions of film posters, I have applied the LIIAR model to this form of media.
L anguage – The main idea behind the language of film posters is that the image is the central feature of the product. The text on film posters is typically very minimalistic, usually containing the name of the film, any key actors and the release date. Because film posters are usually very large, too much text would be dominating and off-putting, whereas an effective image will be much more eye-catching and informative.
I nstitution - The main company behind the publication and printing of film posters within the UK is WPP. WPP is the world leader in marketing communications services, and employs over 140,000 people and has over 2,400 offices in 107 different countries. Clients of WPP have direct access to companies with all of the necessary marketing skills to advertise their products. WPP are made up of a number of leading companies in advertising, media investment management, consumer insight, branding and identity promotion, relationship marketing and much more. Amongst these companies are Grey, JWT, Ogilvy & Mather, United Network and Y & R.
I deology – The ideology behind film posters is primarily to advertise the media featured on the poster, capturing maximum attention of passersby through impressive images and uses of colour. However film posters are also responsible for the delivery of information regarding the film’s title, the release date, actors in the film and its production.
A udience – Film posters differ from magazines when it comes to reaching a certain audience. Magazines are generally produced to attract a certain type of person, whereas film posters are seen by the general public on a regular basis on the sides of busses, billboards and shelters. Because such a large audience is being addressed all at once, it is important that film posters are suitable for viewing by all different ethnicities, classes and age groups. The target audience for my film is both males and females (although predominantly females) between the ages of 15 and 22. Therefore my film poster should be extremely attractive to this particular age group, whilst still being suitable and eye-catching to the general public.
R epresentation – The characters who I will be featuring on my film poster will be four main characters which appear in my film trailer. Each actor has adopted a particular persona in my film and I want these traits to be carried across into the still photographs I will be using. For example I will be representing the two females in the same way as I did in my trailer: snobbish and conceited. I will portray them in this way through their body language and facial expressions, possible positioning them with their hands on their hips to represent their cocky attitude. I will also be looking to create a big contrast in the way they are presented against the two male characters in my film, who’s positive passion and determination unites them as a team, rather than being over-competitive like the girls. Again I will be representing them in this way through their facial expressions and body language, possible seen high-fiving or facing each other to show their strong partnership.
No comments:
Post a Comment