Audience Research

To find out the opinions of my target audience on film posters and the way they are presented, I have devised an online poll on my blog to gather their responses.

These images are for use with the poll:

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Analysis of results

To the nearest percent, 44% of the voters were male and 55% were female. This means that the ratio of male to female voters were quite evenly spread, making my results fair and from a range of people from both sexes.

100% of the voters who took part in my poll were between the ages of 17-22 years, which is the primary target audience for my three media products. This gives me a good indication as to what sort of features my poster should include to best appeal to my chosen target audience.

On question three, out of a collective total of 26 votes, 9 votes supported that my audience mainly see film posters advertised on public bus shelters. A high proportion of the votes (8) also revealed that my audience regularly see film posters on the sides of buses. This tells we what kind of style of film poster I should be looking to create. Because bus shelters were the most popular place for my voters to view posters for films, I will look to create a product which could be displayed in the same location.

On question four I asked my voters what features of film posters they felt were the most important, allowing them to select multiple choices. The majority of the votes (7 each) showed that the film title and the use of images/photographs were the most important features on the posters to my audience, therefore in my own product I will focus mainly on these aspects. Another feature which they felt was important to show was the names of the actors which would be appearing in the film, so I know to also concentrate on making this information stand out on my own poster. Some people also felt that the use of colour and production information was quite important, however these only scored a couple of votes each so I know that they aren't as important to my target audience as the other features mentioned above. These results are also displayed on the pie chart below:















On the final question I asked voters which style of film poster they preferred, the simpler design or the more complicated one. 55% of the votes showed that my target audience were more drawn to the busier, more complicated poster, which uses a lot of colour and focus on images rather than being dominated by text. This gives me an indication as to what sort of style my own film poster should take to appeal best to my primary target audience.