The photograph which I decided to use on my product is framed as a medium close-up, a conventional frame used on magazine front covers. This framing allows the audience to clearly see the expressions of the people featured on the cover, therefore conveying their emotions to the maximum and creating the desired effect upon the audience. Because one of the key themes behind my film is the idea of competition, I wanted to show this through the ways the characters on my magazine are represented. I decided to have the characters facing back to back, to show their separation and distance, which is also reflected throughout my film trailer. The two male characters in my film are depicted as being ambitious, honest and aspiring, so I had the male character fold his arms and push his shoulders back to reflect his strong personality in my film. The two girls in my film however are represented as being conceited, big-headed, over-confident and constantly degrade the two males, so I had the girl staring at the boy with a look of dislike and disgust.
I chose the name "Epic" for my magazine because I felt it held the right connotations for a film magazine aimed at a young, modern audience, these connotations being excitement and impressive block-buster films. The name is also short, punchy and memorable. To suit the punchy effect the name creates, I decided to use a bold, simplistic font for my masthead, and coloured it in a deep red font again to make it stand-out and eye-catching. I did however decide to introduce some originality to the font in order to create a individual identity for my product. I did this by lowering the bottom of the letter "P" into a sharp point. I believe this sharp edge also hugely suits the name of my magazine, as the word "Epic" is very short, sharp and phonetically contains harsh consonant sounds. The original twist on this letter also makes my magazine look fresh and modern, which would appeal to my primary target audience of teenagers to young adults.
Above the masthead, I also used another feature conventional of magazine covers, a strapline reading "The UK's best film magazine." I capitalized this text and coloured it in a dark purple font to compliment the red of the masthead whilst also creating a contrast between these two features, and also making it stand out against the white background. This feature would appeal to my target audience because if they believe that my magazine is the best, they would be more likely to want to buy it.
In the top right hand corner of my product I also placed another feature conventional of magazines: the issue number. Below the masthead I also gave details of the date my magazine would be released ("December 2009"), one month before the release of my film according to my trailer. Furthermore I included the magazine's website address, as digital media now plays a huge part in the advertisement of print base media. I also showed the price of my magazine on the right hand side below my masthead, which is £2.00. I felt this price would be suitable for a film magazine aimed at young people because it gives the impression that the product is of a certain quality yet is not to expensive for students, who would presumably make up a large proportion of my film's target audience. I also included a barcode for my magazine, which can be found in the conventional place on my product, which is in the bottom right-hand corner of the page.
Magazines conventionally contain plugs and information on any competitions or free gifts the product is offering. Therefore I created a plug which I placed in the bottom left-corner of the page which gives details of a competition to win two tickets to the first showing of the film I have created, called "Believe". I made the plug as a large red circle to create a link with the red in the masthead whilst also making it stand out against my feature photograph. Within the plug I capitalized the words "Win!", "First" and "Believe" and coloured them in a white font so that they had maximum impact against the red background and would catch the attention of my readers.
The main headline on my magazine "This year's biggest musical...Believe." is coloured mainly in a bold, simplistic white font so that it stands out against the photograph behind. I did however choose to colour the word "biggest" in red to create further links with the masthead and establish an identity for my magazine, and also I typed it in a slightly larger sized font to even further emphasise the fictional popularity of my created film. As is conventional of film magazines, I did not use the actual logo for my film on the cover. However the font I used on the word "Believe" is very similar to that of my logo. I also coloured the title in gold with a slight white shadow. The font creates a tangible link with my other products because it is so much like the font used on the logo for my film. The logo on my poster will also be coloured in a gold font, so this creates another stylistic link. The colour gold also connotes status and glamour, two themes often associated with big musicals.
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